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Top tips to help increase jewelry sales
Top tips to help increase jewelry sales
How to sell jewelry successfully on RapNet
Philippa Corrick avatar
Written by Philippa Corrick
Updated over a week ago

1. Provide In-Depth Product Information

  • People want to know what they are getting ahead of time and most won't reach out to ask questions. Use strong yet concise product descriptions for each jewelry item and provide materials and gems/diamonds used so that your buyer has everything they need to know about jewelry item right away.

  • Jewelry with accurate and complete data will be found more easily by the buyers.

  • Add multiple tags to raise your jewelry's visibility.

  • Upload as much information as possible about each diamond so that the item page tells the buyer everything they need to know about diamond right away

2. Invest in attractive images and a video!

  • Jewelry item pages with videos and images get more attention from buyers, raises your diamonds’ visibility thus increasing the chance of the diamond being sold!

  • If you are seeking solutions for your jewelry images and videos, scroll down to the bottom of this article.

  • Item pages with multiple images and videos are more likely to be shared on social media and used by members using Instant Inventory.

3. Raise your Company's Profile and Build Trust

  • Ask your account manager to update your name code to ensure that your listings display your company name and not your account number.

  • Update your company profile so that potential buyers can ‘get to know you’; Upload your company logo and add a brief company description.

  • Some buyers only buy from members with good ratings. Make sure to rate members you trade with on RapNet and ask them to rate you back!

  • Get Endorsements from Buyers.

  • List consistently, update your listings at least once a week so they don’t lapse.

4. Generate more sales!

  • Join RapChat Buy Sell groups and respond to buy requests in real-time directly from your phone!

  • Allow other RapNet members to showcase your diamond and jewelry listings for sale on their online store. Here's why!
    With more jewelry retailers than ever shifting their business online to generate sales, more jewelry retailers see Instant Inventory as the way forward to saving their business.
    RapNet’s Instant Inventory takes inventory from RapNet and displays it on participating RapNet retailer’s websites at a markup set by the retailer.
    Giving retailers permission to use your stock on their website raises your diamonds visibility and a higher chance of being sold.

5. Get ready to sell!

  • Prepare your invoice template so that when you close a sale, your invoice is ready to send through Trade Center. Read this article for help setting that up.

Jewelry Media Solutions

We’ve partnered with Picup Media to offer you free shipping when purchasing their GemLighbox, the revolutionary lightbox made for capturing studio-quality images and 360 videos in one click. Click here to find out more or email

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