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5 Ways to Attract More Jewelry Buyers

Top tips to boost your visibility, build trust, and increase jewelry sales

Philippa Corrick avatar
Written by Philippa Corrick
Updated over a week ago

To increase your chances of selling jewelry on RapNet, it's not just about uploading your listings — it's about presenting them well and maximizing your reach. Here are five proven ways to attract more buyers and stand out in search results.

Provide Clear, Complete, and Accurate Information

Buyers want to make informed decisions without needing to ask for extra details.

✅ Use strong, clear descriptions
✅ Specify materials, gemstones, metals, and diamond details
✅ Use multiple tags for better visibility in search
✅ Make sure all your item data is accurate and complete

Listings with richer data are easier to find and more likely to convert into sales.

Upload High-Quality Images and Video

Jewelry listings with attractive visuals get more attention and build trust faster.

✅ Use clean, well-lit images that show different angles
✅ Add a 360° video for a more engaging experience
✅ Make your item pages shareable and appealing for social media and Instant Inventory retailers

Need help with visuals?
We've partnered with Picup Media to offer RapNet members free shipping when purchasing the GemLightbox — a studio-quality lightbox made for capturing professional jewelry images and videos in one click. Learn more.

Build Buyer Trust and Raise Your Profile

RapNet is a community — the more you build your presence, the more buyers will trust you.

✅ Ask your account manager to display your company name instead of your account number
✅ Update your company profile with your logo, description, social media links, Trading organizations, and more.
✅ Rate your trading partners and request ratings in return
✅ Get endorsements from buyers whenever possible
✅ Stay active — update your listings regularly to show you're serious

Consistency, transparency, and professionalism go a long way toward winning trust.

Increase Your Exposure and Sales Channels

The more people see your jewelry, the more likely you are to sell.

✅ Join RapChat Buy/Sell groups and respond to real-time buy requests
✅ Allow your listings to be shared via Instant Inventory so retailers can showcase your jewelry on their websites

When you opt in to Instant Inventory, your listings reach a wider network of retailers, each displaying your items with their markup, giving your items more visibility and more chances to sell.

Be Ready to Close the Deal

Once the sale is made, be prepared to deliver quickly and professionally.

✅ Set up your Trade Center invoice template ahead of time so you’re ready to send the invoice immediately after a deal is agreed

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