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Set Retail Prices for Your Website

Add profit margins and admin fees, control price display, and understand markup and currency for your diamond and jewelry feeds.

Philippa Corrick avatar
Written by Philippa Corrick
Updated this week

Part of setting up your Instant Inventory feed involves defining how retail prices display on your website. You can apply:

  • % Markup: Your profit margin, calculated on the diamond’s value or carat size

  • $ Markup: Fixed admin fees to cover packaging, shipping, or handling

You can choose to show or hide prices on your site, but pricing rules must still be defined during setup.


Setting Your Markups

Watch this video or follow these steps:

  1. Go to your Instant Inventory Dashboard

  2. Select your feed and click View and Edit

  3. Hover over a rule and click Edit Price Markups

Diamond Price Markup

  • Choose whether to base markup on carat size or total price

  • Define carat/price ranges

  • Set your % markup (your profit) and $ markup (admin fee)

  • Click + Add Markup to create multiple tiers

  • Click Save when done

Jewelry Price Markup

Jewelry markups are always based on the total item price

Tip: Make sure your markups cover all carat/price ranges in your rule. Overlaps or gaps are not allowed

Disclaimer

  • All items listed on RapNet are in USD

  • Rapaport cannot advise on markup percentages. Pricing strategies depend on your region, business model, and target market.


Example: Instant Inventory Markup Formula

Formula:
Retail Price = RapNet Price + (% Markup) + ($ Markup)

Example:

  • RapNet price: $2,000

  • % Markup: 15% → $300

  • $ Markup: $50

Retail Price = $2,000 + $300 + $50 = $2,350


Currency Exchange Calculation

If you're using our widget, you can set a display currency for your site. RapNet prices are in USD, but we apply your selected currency’s exchange rate.

Example:

  • Total price: $2,350

  • Exchange rate (USD to EUR): 0.886405

Calculation: $2,350 × 0.886405 = €2,083.05 → Rounded up to €2,084

If you are using our widget, you can choose the currency you want to display items in on your website.


Show or Hide Prices on Your Website

You can choose to display or hide prices:

  • Using the Widget: Follow this article to manage this setting

  • Using the API: Your developer controls the display behavior

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