Sometimes, diamonds or jewelry may seem to display lower prices than what you set for them. Why does this happen?
When you create an Instant Inventory feed, you define how your prices are calculated by setting up one or more pricing rules. If a diamond or jewelry item meets the criteria for multiple pricing rules, the system will automatically display the lowest resulting price across those rules.
Example:
You may have:
Rule A: 20% markup + $10
Rule B: 30% markup + $20
If an item qualifies for both, the feed will display the price from Rule A by default.
This ensures customers always see the best possible price, but it's important to review your rules to avoid unintended pricing overlaps.