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RapNet Promoted Diamonds

Learn how RapNet’s Promoted Diamonds feature puts your diamonds at the top of buyer searches — automatically and fairly.

Philippa Corrick avatar
Written by Philippa Corrick
Updated this week

Promoted Diamonds is RapNet’s targeted diamond advertising service. It helps sellers reach serious diamond buyers exactly when they’re searching for the diamonds they sell — increasing visibility, boosting exposure, and driving more sales.

Promoted Diamonds Benefits

  1. Your diamonds are highlighted at the top of RapNet’s search results table — above all listings.

  2. Ads are automatically triggered when a buyer’s search matches your inventory.

  3. No manual selection needed — RapNet promotes your lowest-priced matching diamond.

  4. All sellers are treated equally — ad spots rotate fairly, with no option to pay for first position.


What Buyers See

  • Promoted Diamonds appear above all other results.

  • They are clearly marked as “Ad” for transparency.

  • If you have multiple matching diamonds, only the cheapest one is shown.

  • A maximum of 3 promoted diamonds is shown per search.


Who Can Use Promoted Diamonds?

Any RapNet diamond seller can subscribe to Promoted Diamonds. It’s ideal for sellers looking to

  • Increase diamond exposure

  • Gain prime search visibility

  • Connect with active, ready-to-buy customers

How to Join Promoted Diamonds

💬 Chat with us to get started!

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