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RapNet Promoted Diamonds

Learn how RapNet’s Promoted Diamonds feature puts your diamonds at the top of buyer searches — automatically and fairly.

Philippa Corrick avatar
Written by Philippa Corrick
Updated over 3 weeks ago

Promoted Diamonds is RapNet’s targeted diamond advertising service. It helps sellers reach serious diamond buyers exactly when they’re searching for the diamonds they sell — increasing visibility, boosting exposure, and driving more sales.

Promoted Diamonds Benefits

  1. Your diamonds are highlighted at the top of RapNet’s search results table — above all listings.

  2. Ads are automatically triggered when a buyer’s search matches your inventory.

  3. No manual selection needed — RapNet promotes your lowest-priced matching diamond.

  4. All sellers are treated equally — ad spots rotate fairly, with no option to pay for first position.


What Buyers See

  • Promoted Diamonds appear above all other results.

  • They are clearly marked as “Ad” for transparency.

  • If you have multiple matching diamonds, only the cheapest one is shown.

  • A maximum of 3 promoted diamonds is shown per search.


Who Can Use Promoted Diamonds?

Any RapNet diamond seller can subscribe to Promoted Diamonds. It’s ideal for sellers looking to

  • Increase diamond exposure

  • Gain prime search visibility

  • Connect with active, ready-to-buy customers

How to Join Promoted Diamonds

💬 Chat with us to get started!

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